How Apple’s new face-recognition system has affected the way companies operate and the way people think about their business is not yet known.
The company is facing a class-action lawsuit filed by several small and medium-sized businesses, arguing that Face ID is “an integral part of their business and the people who work there” and “creates a sense of identity.”
But Apple is not the only one to have been affected by Face ID.
Microsoft is also suing the company, which is a rival to the iPhone maker.
A federal judge in Maryland ruled earlier this month that Apple’s facial recognition system infringes on the patents held by Microsoft.
In his decision, U.S. District Judge Paul J. Salazar found that Apple is “engaging in patent infringement” and that the facial recognition technology has “substantial” adverse effects on “Microsoft’s monopoly and dominance of the business.”
Apple has asked the court to dismiss the case.
But Microsoft’s lawsuit is the most important of the several class-actions it is pursuing in the U.K., France, Germany, Germany and the U and Australia.
“Microsoft believes that its competitors’ use of facial recognition has affected Apple’s ability to compete with Microsoft’s competitors,” Microsoft’s lawyers said in a court filing.
In its suit, Microsoft says Apple “has used the facial identification technology to create a false sense of security in order to gain the upper hand in its competition.”
It claims that the system “has caused Microsoft’s customers to believe that their information is protected by Microsoft’s proprietary Face ID technology” and has also harmed the company’s reputation.
“In fact, Apple has created a false impression that the face-detection system was a vital part of its business,” the suit states.
Microsoft also says that the new technology has also created “a new incentive for its competitors to create similar facial recognition systems.”
Microsoft claims that Apple created a “false sense of trust” by using Face ID in the past, as it could use the system to identify people using other facial recognition software.
“Apple has not provided a clear explanation of why it believes that Face IDs are not the same as other facial identification systems,” Microsoft said in its court filing, adding that it was “not aware of any evidence of any Microsoft-generated facial recognition products that are similar to the Microsoft technology.”
Microsoft is seeking an injunction that would stop Apple from selling its products that use the facial-recognizance technology, or the systems that are built into iPhones.
Apple’s lawyers did not respond to a request for comment on the judge’s decision.
The lawsuit is similar to another class-filed in the United Kingdom earlier this year, in which Microsoft has alleged that Apple stole trade secrets and made false statements about the use of the technology in the company.
In both cases, the U-K.
judge ruled that Microsoft was “engaged in conduct that would cause a reasonable person to conclude that Microsoft is engaged in the manufacture of, or is substantially dependent on the manufacture or the use by Microsoft of, the Apple technology.”
Apple in the face of the new lawsuit is expected to be one of the main plaintiffs in the cases in the coming months.
The case is expected in the Eastern District of New York in September.